Library launches Best. Deal. Ever. campaign to promote library card sign-ups


COLUMBUS—Columbus Metropolitan Library (CML) is launching for the second year a special marketing campaign: Best. Deal. Ever. Throughout October, CML promotions will emphasize the money that central Ohioans are saving, or could be saving, by using their library cards. Any new customer who registers for a library card in October will automatically be entered for a chance to win one of 10 Gift Cards, each valued at $50.

CML has a dedicated web page,, to promote the campaign, and has produced four 30-second videos to highlight the value of a library card:

CML gives all media outlets permission to share the videos on-air, on websites and in social media channels.

“Columbus Metropolitan Library has been providing tremendous value to central Ohioans for 150 years,” said CML CEO Patrick Losinski. “As our community continues to reel from the dual impacts of a global health crisis and inflation, we want to bring a renewed focus on the cost-saving potential of your library card.”

Raffle details: New customers only. Winners will be selected at random. All winners will be notified the week of Nov. 6. One entry per person. No purchase necessary. CML employees and their immediate families are not eligible.

Columbus Metropolitan Library, celebrating 150 years in 2023, has served the people of Franklin County, Ohio since 1873. With its Main Library and 22 branches, CML is well known for signature services and programs like School Help, Reading Buddies, Summer Reading Challenge and Ready for Kindergarten. The library’s Strategic Plan supports the vision of “a thriving community where wisdom prevails,” which positions CML to respond to areas of urgent need: kids unprepared for kindergarten, third grade reading proficiency, high school graduation, college and career readiness and employment resources.


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